Oral History with Dr. Jesse N. Moore (B'81)

Dublin Core


Oral History with Dr. Jesse N. Moore (B'81)


In this oral history interview conducted via telephone with recording assistance from Eden Wolfer ('20) and Clemson University, Dr. Jesse N. Moore (B'81) spoke with Rena Xiao ('20) on June 26, 2018, in Boatwright Memorial Library. Over the course of the one hour and twenty minute interview, Moore shares about his recruitment to the University of Richmond via the football team and his relationships with fellow athletes on campus; his experience attending a predominantly white institution after growing up in a predominantly Black neighborhood in Newport News, VA and attending an integrated high school; visting other universities to build a social circle; applying and being accepted as one of the few Black students at the Robins School of Business; experiences of isolation in the business school; positive and negative interactions with faculty; participating in the ROTC program; how his experience as a Black student at the University of Richmond contributed to his experiences in graduate school and as a current faculty member at Clemson University; bringing a Black fraternity--Phi Beta Sigma--to campus for the first time; shares what has kept him from returning to the University of Richmond as an alumus; and gives advice for current Black students.

Jesse N. Moore is originally from Newport News, Va. He graduated from Homer L. Ferguson High School in 1977 as an Honors student and decorated Track and Field and Football athlete.

Moore (first on the left in the second row) with the University of Richmond football team, 1979.

Jesse was commissioned a 2nd Lieutenant in the United States Army Reserve and earned a B.S. degree in Business Administration with an emphasis in Management from the E. Claiborne Robins School of Business at the University of Richmond in 1981. He was a member of the Spider football team starting 43 consecutive games as an offensive lineman earning All-South Independent First Team and Associated Press All-American Football Team Honorable Mention honors for his senior year season.

After serving active duty military tours, abroad and domestically, and working in several middle management level positions in the corporate arena, Jesse returned to school. He earned a MBA degree with emphasis in Management from Northern Arizona University and a Ph.D. in Business Administration with emphasis in Marketing from the University of South Florida.

At the time of the interview for the Race & Racism at UR Project, Jesse is an Associate Professor and Chair of the Department of Marketing in the College of Business at Clemson University. Jesse’s scholarly research publications have earned many awards and appear in some of the top Marketing related academic journals and conference proceedings. He has been a member of several Marketing and Sales associations including the American Marketing Association (AMA) and National Conference in Sales Management (NCSM), served on Editorial Review Boards, and taught a variety of Marketing classes in the USA and abroad.

Jesse’s children are twins, Jay Moore and Stacey Moore Outlaw. His grandchildren are Sydney Moore, Ivey Moore, Jahara Outlaw, and twins, Johnathan Moore and Jaylin Moore.


This oral history is available for academic purposes--including but not limited to research by students, faculty, and staff--by permission from the interviewee (Dr. Jesse N. Moore). The interviewee maintains the copyright, and must be contacted via the Race & Racism Project (urraceproject@gmail.com) for permissions for use outside of academic purposes.





Richmond (Va.)

Oral History Item Type Metadata



Dr. Jesse N. Moore


Boatwright Memorial Library Seminar Room 2
University of Richmond
28 Westhampton Way, Richmond, VA 23173



Date of Interview

June 26, 2018



“Oral History with Dr. Jesse N. Moore (B'81),” University of Richmond Race & Racism Project, accessed July 12, 2024, https://memory.richmond.edu/items/show/2908.