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The Spider 1917
An advertisement for Jell-O in the advertisement section of the 1917 yearbook. The advertisement features an illustration of an African American caretaker with a small white child at a kitchen table. The clothing and interaction with the child at the table resembles the stereotypical “mammy” figure associated with popular depictions of black women during this period. The stereotypical “mammy” figure is a source of wisdom, that nurtures while maintaining a set of rules.
Virginia Baptist Historical Society
Senior Class of 1917, “Jell-O Advertisement,” University of Richmond Race & Racism Project, accessed September 26, 2023, https://memory.richmond.edu/items/show/93.