Race & Racism at the University of Richmond

Jell-O Advertisement

Dublin Core

Title

Jell-O Advertisement
The Spider 1917

Description

An advertisement for Jell-O in the advertisement section of the 1917 yearbook. The advertisement features an illustration of an African American caretaker with a small white child at a kitchen table. The clothing and interaction with the child at the table resembles the stereotypical “mammy” figure associated with popular depictions of black women during this period. The stereotypical “mammy” figure is a source of wisdom, that nurtures while maintaining a set of rules.

Source

Virginia Baptist Historical Society
Richmond, Virginia

Date

1917

Contributor

Campbell Crochiere

Files

Collection

Citation

Senior Class of 1917, “Jell-O Advertisement ,” Race & Racism at the University of Richmond, accessed October 27, 2020, https://memory.richmond.edu/items/show/93.